Client: Embalajes Arca.
Embalajes Arca, is a family business dedicated to the repair of wooden cable reels, after more than 30 years of industry experience, they preferred to refresh their image.
The re-design of the brand is based on updating the logo with a modern typeface, and the deletion of the previous industrial definition lettering in this case "sa" at the end of the Brand name - "Arcasa".
I unify the vast colour range to 2 colours; brown beech (which represented the furniture element of the company), and a deep red color (which depict the exterior of the actual company building) These two colours also differentiates the company from other companies in the area.
I also developed a website for the internet. A simple style but visually representing the essence of the new image/brand of Embalajes Arca.
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