Rock & Race is a charity initiative that aims to assist the financing of Project Peru dinning rooms Global Humanitaria NGO. The solidarity campaign is sponsored by Rockstar Energy Drink and includes the participation of MotoGPJorge Lorenzo pilot and Luzzers rock band, united to form the Rock & Race Team.
This is undoubtedly one of the most complex and longest project I have done tillnow. After defining the style, I began working with the brand, where I was proposed to fusionate the energy of the audience of the car races, with the hardness of the rock, without skipping that the final purpose was wrapped to a project for a charity cause.
They opted for a colorful and impressive aesthetic, appropriate to the young target audience majority. The brand has been applied in a wide variety of media: print, web and other media, and merchandising. Subsequently, the design also offered a serie of graphic elements for applicating in different social networks and web platforms.
The second part of the project was to design the entire web interface Rock & Race, merchandising and the undercard of the tour beneficial Rock & Race Team.
DID YOU LIKE IT?
WE CAN SOLVE YOUR GRAPHIC NEEDS AND WORK TOGETHER
Call us or contact without commitment, we hope to meet you soon.
+34 679 084 094